PORTFOLIO

DaimlerChrysler

Branded Merchandise Stores

Project Summary

When

September 2003 – June 2007

Description

A comprehensive set of branded merchandise online stores, each with custom goods for their respective brands, as part of the strategic marketing plan for a premium automotive global conglomerate.

Solution

End-to-end eCommerce solution: online storefront, credit card payments, order processing management and fulfillment pipelines with back-office support.

Results

With maximum sales volume of over 5,000 orders per day at that time, Alcone was the largest FedEx account in Orange County, California.

My Roles

  • Creative director
  • Information architect
  • UX designer
  • Visual designer
  • Technical producer
  • Front-end developer

Toolset

Omnigraffle

OmniGraffle

Excel

Microsoft Excel

Illustrator

Adobe Illustrator

Photoshop

Adobe Photoshop

Flash

Adobe Flash

BBEdit

BBEdit